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Salesforce Media Cloud Consultant Exam Sample Questions (Q99-Q104):

NEW QUESTION # 99
A media cloud consultant is modeling and designing the pricing of the different advertisement types, including Digital, Out-of-home, Print, or Linear Advertising. What are two basic ways that the advertisement could be priced?

A. recurring charge
B. one time charge
C. discount charge
D. periodic charge

Answer: A,B

Explanation:
When modeling and designing the pricing for different advertisement types (Digital, Out-of-Home, Print, or Linear Advertising), two basic ways that the advertisements could be priced areRecurring Charge and One Time Charge. Recurring charges apply to ongoing campaigns or services, while one-time charges are suited for single advertisements or campaigns with a specific start and end date.
References:
Salesforce CPQ Billing documentation: https://help.salesforce.com/articleView?id=cpq_billing.htm Salesforce Media Cloud Advertising Sales Management Guide: https://www.salesforce.com/products/media- cloud/overview/

NEW QUESTION # 100
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers

A. Digital
B. Linear
C. Print
D. Event

Answer: A,B

Explanation:
Out-of-the-box Media Cloud supports Linear (TV, radio) and Digital media types for planning. Print and Event media types typically require customization or are handled separately.
References:
Media Cloud Media Typeshttps://help.salesforce.com/s/articleView?id=sf.media_cloud_media_types.
htm&type=5

NEW QUESTION # 101
Acompany is launching a new sports subscription package and need it configured in media cloud so it can be sold through their customer portal. During the order process, the company will capture the favorite sport of users to provide streaming content in 4k. a new orchestration flow will be implemented to active the subscription in the streaming server. To configure the subscription package, which three objects will have configuration done in such a way that the information captured can be sent to the fulfilemtn system?

A. product relationship
B. product
C. product attributes
D. decomposition relationship
E. customer interaction

Answer: B,C,D

Explanation:
When configuring a new sports subscription package in Media Cloud, particularly one that captures the favorite sport of users to provide streaming content in 4K, the configuration would involve Product Attributes, the Product itself, and Decomposition Relationship objects. Product Attributes would be used to capture specific information like the user's favorite sport, the Product object represents the subscription package, and Decomposition Relationships help in structuring how this product relates to other components or services in the fulfillment system. This setup ensures that the necessary information is captured and can be effectively communicated to the fulfillment system for subscription activation.References:https://help.salesforce.com/

NEW QUESTION # 102
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?

A. industries order management
B. sales cloud
C. marketing cloud intelligence
D. digital process automation

Answer: A,B

Explanation:
For a B2B advertising publishing company using Advertising Sales Management (ASM) application licenses and looking to manage its advertising sales business, track sales orders, and measure the effectiveness of advertising, the two mandatory add-on products recommended are:
Sales Cloud: This is essential for managing customer relationships, tracking sales opportunities, and providing a comprehensive CRM solution that integrates with the Advertising Sales Management functionalities.
Industries Order Management: This add-on is crucial for efficiently managing and tracking sales orders within the advertising sales process. It enables the company to streamline order fulfillment and ensure accurate order processing and management.
These add-ons provide the necessary foundation and capabilities to support the advertising sales business and its operational needs within Salesforce.
References:
Salesforce Sales Cloud documentation: https://www.salesforce.com/products/sales-cloud/overview/ Salesforce Industries Order Management overview: https://www.salesforce.com/products/industries/order- management/

NEW QUESTION # 103
A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?

A. create Accounts for Home, Electro, and Furnito and associate using the parent-child relation
B. create an Account for Home with two Contacts - Electro and Furnito
C. create Accounts for Home, Electro, and Furnito with Advertiser Record Type
D. create an account for home with advertiser record Type and create Accounts for Electro and Furnito with brand record Type

Answer: D

Explanation:
In Salesforce Media Cloud, it's best to model the Home store account as an advertiser and Electro and Furnito as brands under it. This setup allows for clear differentiation between the main advertiser (Home) and its specific brands (Electro and Furnito), facilitating targeted advertising campaigns and proposals. Utilizing advertiser and brand record types ensures that the relationship and hierarchy between the Home store and its brands are accurately represented and managed within the system.References:https://help.salesforce.com/

NEW QUESTION # 104
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